Online Marketing – Hit Your Target Customer

, Author: admin, Categories: online marketing

Welcome, Twitter visitor! If you enjoy this post, don't hesitate to retweet!

May Be of Value to You:

Let’s clear the air right up front…how many of you are guilty of marketing to the herd vs. a target customer? Fess up, come on…we have all done it in a moment of haste or naivety. In fact, the majority do this more often than they care to realize, hence their lack luster results. If you target everyone you will hit no one. No matter what leave the shot gun approach for duck season. When marketing on the internet you must have a consistent sharp shooter vision. So let’s get straight down to online marketing – hit your target customer.

Face to face is the best selling method so think as though you are speaking to this one person with all material you present. Begin by naming your target customer after all they are a real person, right? So for this example I will call him Joe. Create in your mind’s eye one person that is the classic example of the target Joe in your market – what is a typical day in the life of Joe? Further questions about Joe and his life are…Is he married, age, kids, job, income, home, hobbies? Is the spouse supportive or not of this foolish internet marketing idea? What are they wearing? Does he ever get to take vacation? Where would he go? What are his biggest frustrations and surface desires, dreams or experiences he wants to have?

Example: Joe is 45 years old, happily married going on 18 years, has a son & daughter, works as a construction project manager, earns 60k per year, lives in a 3 bed 2 bath 2 car garage home in the suburbs, enjoys squeezing in a game of golf once a month if he is lucky in between all the kids activities, rarely gets time off to relax or vacation, his wife works full-time as well yet they never seem to stay ahead of the bills and it doesn’t look like retirement will be coming when planned (age 62) as their portfolio took a 50% loss since the recession hit. Joe and his wife always dreamed of enjoying second honeymoon in Hawaii, sending their kids to the best university, retiring debt free, with the freedom to travel as they saw fit. Go as far as it takes to get the mental image clear.

Now become Joe…step into his shoes and relate to his wants of Lifestyle, Respect, Credibility, Contribution, & Success. By communicating as Joe to Joe a common connection and relatability develops quickly providing the opening for commerce to occur with an exchange of valued solution via a product or service. Just by doing this simple exercise prior to starting your online marketing you will eliminate 95% of the competition attempting to sell to Joe. Now you won’t be exactly 100% correct on your interpretation of Joe, but you will be surprisingly and effectively close.

I know you will find positive results in this exercise even if it seems simplistic…I feel the KISS principle most often applies quite nicely with online marketing – hit your target customer. Thanks for your attention and interest…I’m Karl Keller taking leverage to main-street with home business online.

Karl Keller, professional career sales/marketing, first love baseball, taking leverage to main-street, family man, online entrepreneur & coach, global home business owner, outdoorsman, problem solver Website: www.KarlKOnline.com Blog: http://KarlsBlog.info/blog

Article Source

Anyone else have feelings about this? Tell me and I'll send you a free gift.

single Online Marketing Hit Your Target Customer