Turbocharge your ability to connect with customers with a web video.
If your company is attracting new business by using SEO (search engine optimization) tactics, a series of web videos can turbo boost that effort. Businesses are becoming creative in how they attract new business and working fervently to keep existing clients from going elsewhere in this tough economy.
My advice is: entice viewers with the promise of helpful information about a topic you know is of interest to your targeted customers. What are the questions prospects ask you everyday? Answer some of those questions while creating curiosity and a desire to learn more about your business, with a video. Resist the desire to make your video a commercial. Give viewers a few tidbits of meaty content. Why? So they identify you as the expert they want/need to handle their business.
Videos touch multiple senses and can have a big impact while delivering a solid punch that mobilizes viewers to take action. We are visual animals. People get the chance to see, hear, and most importantly feel your companies’ presense. We know that people do business with people they like. We make very rapid judgments ( a minute is plenty of time to convey multiple messages) and decide within seconds whether we like and even trust someone when we see their face. Use web videos to help people like you!
Let your own talented staff present the information. They talk about their subject all day long and their dedication and enthusiasm will be authentic. Using a true expert saves the production cost of an actor. A high quality video is a valuable tool that gives you face to face time with your customer.
A professional web video, or better yet a series of short videos (1 – 3 minutes) with keyword rich titles can boost your search engine page rankings dramatically. Videos can be uploaded to multiple video websites, giving your website additional links and expanding your visibility. Just as article marketing places your company in front of desired customers searching online for information, a business web video offers a personal touch to a vastly expanded customer base. .
Let potential customers feel like they are face to face with you and they will feel comfortable calling, emailing or contacting you online. If your customers are local, national, or international, gain a competitive edge by extending a personal touch.
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About the Author:
Kimberly Schenk is the owner of My Story Studios in Boulder, CO. We help people and businesses all over the US tell their personal stories with professional, state of the art videos. Family legacy videos, business web videos, tributes, biographies, engagement stories, tales of an era, and more, is what we do every day. Legacy videos become family treasures and connect generations in a compelling, true to life, experience. Business videos help make your business successful. If you liked this article please visit us at: http://www.mystorystudios.com
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